A nine-member South Korean boy band under Starship Entertainment, debuted on April 14, 2020. Members are Serim, Allen, Jungmo, Woobin, Wonjin, Minhee, Hyeongjun, Taeyoung, and Seongmin. Their fandom is called Luvity.
The name combines “Creativity” and “Gravity” — a group designed to pull you into their orbit.
The pandemic debut that somehow worked
CRAVITY launched at the worst possible moment: two months into a global lockdown, with no live audiences and no proven playbook for what K-pop promotion even meant anymore. They still debuted at number one on the Gaon Album Chart, hit a million viewers on their first V Live, and became the first 2020 rookie to chart on the Billboard K-Pop Hot 100.
By the end of that year, five Rookie of the Year trophies sat in their cabinet. The industry labeled them “Monster Rookies.” It wasn’t hype — they had genuinely figured out how to connect with fans entirely through screens, across 126 countries, before they’d performed a single live concert.
What makes them different
A lot of 4th-gen groups are good at performing someone else’s vision. CRAVITY have been chipping away at creative ownership since debut — members Serim, Allen, and Wonjin have written their own lyrics from the start, and the group has openly stated they want to eventually produce everything themselves, the way Seventeen does.
That ambition shows in the music. Their early Hideout trilogy (three EPs released across 2020–2021) followed a single connected storyline across all three albums — about finding identity, belonging, and a safe space in a chaotic world. For a rookie group, that kind of long-form storytelling is a genuine bet. It paid off: the series built exactly the kind of dedicated fanbase that follows a narrative, not just a single.
Where they stand now
Five years in, CRAVITY are no longer newcomers making a case for themselves. They won Mnet’s Road to Kingdom: Ace of Ace in late 2024 — a competition that specifically tests stage artistry and performance craft, the areas they’ve invested in most. Their 2023 world tour covered 15 cities across Asia, the Americas, and Europe. Their mini album Evershine (2024) finally earned them a win on KBS Music Bank, one of Korean broadcasting’s main music shows.
The trajectory is quiet but consistent. No viral moment, no sudden breakout — just a group that keeps getting better and building wider.
Where to start listening
If you’re new to CRAVITY, these three songs give you a quick read on who they are:
“Break All the Rules” (2020) — The debut single. Confident and explosive, it tells you immediately that this group wasn’t interested in playing it safe.
“Groovy” (2023) — Their most accessible entry point. Playful and hook-heavy, it earned coverage from Billboard and NME and introduced them to a lot of international listeners for the first time.
“Love or Die” (2024) — The more recent, more mature side. Vocally forward and emotionally direct, it shows how much the group has grown since debut.
Photo Credit: CRAVITY’s Official SNS