Who are Kiss of Life (KIOF)

A four-member South Korean girl group under S2 Entertainment, debuted on July 5, 2023. Members are Julie, Natty, Belle, and Haneul. Their name reflects their ambition to “breathe new life into the music industry,” with a concept centered around the different stages of life — adolescence and young adulthood.

The members each bring a rich pre-debut history. Belle is the daughter of veteran Korean singer Shim Shin and previously worked as a songwriter at SM Entertainment. Natty, a Thai member, was a finalist on both Sixteen (which formed TWICE) and Idol School (which formed Fromis_9), and had already debuted as a solo artist in 2020. Julie trained under The Black Label, a sub-label of YG Entertainment.

Known for their retro R&B and dance-pop sound, Kiss of Life quickly built a passionate global fanbase with releases including “Shhh,” “Bad News,” “Midas Touch,” and “Sticky.” In 2024, they collaborated with Riot Games on “Superpower,” the official theme for the 2024 Valorant Champions tournament, performing it live before the grand finals in Seoul. That same year they launched their first world tour Kiss Road, spanning South Korea, the United States, and Canada.